Working closely with the the Art Director and Design Team to explore some early conceptual and responsive mockups for Full Tilt, an online casino and poker company. The pages aim to strengthen the casino game playing narrative by exploring content such as vintage/retro signage, American urban, downtown culture, atmospheric cityscapes and rich typography. The exploration also involved defining a strong layout which allows users to browse the homepage (in the style of a responsive one-pager) and engage with exciting gaming content. This would help entice and encourage existing players, as well as new users, to take part in some casual or formal online gaming.
A games gallery, positioned at the top of the homepage, would showcase all the available online games along with other relevant details. This template had to be adaptable for mobile, tablet and desktop views.
ROLE: CONCEPTUAL DESIGN
SKILLS: RESPONSIVE AND CONCEPTUAL DESIGN
DATE: APRIL 2014