Fear halts progress, stunts success and roadblocks innovation.
But can it push you to be better?
It’s a celebration of the extraordinary, a recognition of potential, of alternative outcomes, of new ways of thinking and an inner strength that will take you further.
The F-TYPE Coupé is Jaguar’s commitment to a life lived by harnessing fear. A hunger and desire to improve, to challenge and to find a better way.
My role was to design a responsive campaign site for the Jaquar F-TYPE Coupé. The framework would use Tumblr to host all the user generated content.
Using the hashtag #LiveFearless, users are asked to submit content that embodies being fearless. The then have the chance to win an exclusive Fearless experience with the F-TYPE Coupé and a week-long loan.
I was also involved with a photographic brief within specific London locations. This part of the brief would support the #LiveFearless campaign by highlighting positive, passionate and inspiring content.