Fear halts progress, stunts success and roadblocks innovation.
But can it push you to be better?
It’s a celebration of the extraordinary, a recognition of potential, of alternative outcomes, of new ways of thinking and an inner strength that will take you further.
The F-TYPE Coupé is Jaguar’s commitment to a life lived by harnessing fear. A hunger and desire to improve, to challenge and to find a better way.
My role was to design a responsive Tumblr campaign site for the Jaquar F-TYPE Coupé, on desktop and iPhone. Using the hashtag #LiveFearless, users are asked to submit content that embodies being fearless. Users then have the chance to win an exclusive Fearless experience with the F-TYPE Coupé and a week-long loan. The site aimed to be light, with punchy details and simple instructions on how to take part. The Tumblr platform would be used as a framework to host all the user generated content. This project had a quick turnaround and a limited range of assets.
I was also involved with a photographic brief within specific London locations. This part of the brief would support the #LiveFearless campaign by highlighting positive, passionate and inspiring content.
ROLE: FREELANCE SENIOR DESIGNER
SKILLS: RESPONSIVE DESIGN, ARTWORK, PHOTO RETOUCHING, PHOTOGRAPHY
DATE: APRIL 2014