A growing area within my work, I've been asked to design various logos for clients over the last few years. This area of work includes sketches, research, mood boards, colour palettes etc. generally exploring the visual possibilities along with design rationale. Also touching on areas like company values, typefaces, typography, tone of voice, audience, imagery and stationary, I'll also consider digital graphics/GUI and data visualisation where needed. I work closely with clients to create identities that are clean, elegant and minimal in style.
Also dipping into online branding, by evolving existing brand guidelines (e.g. for some of the clients under NDA, and also QPIC and Cambridge Credentials). Shapers is a ladies only health center exclusively designed for women. A growing family run business, with 9 centres across the South East of England. I worked closely with my client here to create a logo that is feminine and has form and shape.
CLIENTS: AUGMATIC, TRIBELLES, GSK, SHAPERS GYMNASIUM, CAMBRIDGE CREDENTIALS, QPIC
SKILLS: IDEA GENERATION, SCAMPING, LOGO DESIGN (ILLUSTRATOR AND PHOTOSHOP)
DATE: 2011 - 2015