'Steam & Country' is a conceptual brand I devised a few years ago to explore the fusion between photographic artwork and brand development. The brand is defined as a premium leather goods company, using the image of the horse as the main focal point. The horse was photographed at the St Alban's Steam & Country Show 2009. I then later edited this using Photoshop so the horse appeared on a white background, with high contrast areas and dark shadows to add dramatic effect. The edited image then provided a clean and flexible image to work with.
The logo is a modern conception of a horseshoe and minimal in style. Black leather backgrounds form a relevant backdrop to the brand artwork and logo. I've used an old and romantic black and white typeface, appearing quite dominant throughout the brand.
High-level responsive designs for desktop and iPad were also produced as a taster of its online identity. Other samples shown here include an element of textile design - exploring ways in which the black and white photography can be extended onto fabric.
SKILLS: BRANDING, RESPONSIVE DESIGN, PHOTOGRAPHY, PHOTO RETOUCHING
DATE: SEPTEMBER 2013