AUGMENTED REALITY APP
SENIOR UX/UI | 2016
BAFTA NOMINATED 2017:
INTERACTIVE CHILDREN'S CATEGORY
Visitors to 26 forests across England can now explore the world famous Gruffalo in AR. The Gruffalo Spotter (the first app of its kind) is made for woodland adventures where kids can track some mysterious footprints. Once the footprint have been identified, the characters are brought to life in stunning AR! Kids can photograph themselves with the characters and collect fun fact cards all in the app.
I worked with a highly talented team of producers, designers, 3D animators and AR specialists. Collaborating closely with the team, I produced detailed wireframes and user journeys in Sketch, with progressive iteration, addressing feedback from team members and client. A number of mobile designs were created in Photoshop along with a low and high fidelity prototype for mobile and tablet to assess design feasibility. I also guided two other designers who contributed towards the UI and artwork. The interface was kept simple, fun and family friendly using the highly pleasing 3D assets from Magic Light Pictures, the well renowned Axel Scheffler font (the illustrator from The Gruffalo), engaging artwork and the playful Gruffalo palettes.
This was one of the best projects I have worked on from pitch to completion.
The app was released in Feb 2017, and selected as a special feature by iPad App Store, and was nominated for a Children’s Bafta (Interactive Children’s Category). You can watch the exciting moments on YouTube at 58:35. The app is still available on iOS, Android and Amazon. Give it a go and try it out using the Gruffalo markers here!
Commissioned By Magic Light Pictures.
In Partnership with Forestry Commission England.
Produced by Nexus Interactive Arts. Directed by Sam Southward.